B
Boroka Field Audit
Pondy · Karaikal · April 2026
Step 1 of 3
1
Store Check-In
Identity, location & first impression
👤
Visit Info
Your Name
*
Visit Date
Region
Pondicherry
Karaikal
Area / Zone
— Select area —
White Town
Mission St / Heritage
Anna Salai / MG Rd
Lawspet / Outer Belt
ECR / Beach Resorts
Heritage Hotels & Liquor Stores
Town Centre
Beach / Thirunallar Rd
Bypass / Stadium
NH32 / Kottucherry
Outer Villages
✏️ Other — type manually
🏪
Outlet Identity
Outlet Name
*
Owner / Manager Name
Contact Number
Outlet Type
Wine Shop
Bar
Pub
Hotel Bar
Resto-Bar
Resort
Cooler Available?
Yes
No
Footfall
High
Med
Low
Tourist Influence
High
Med
Low
None
Store Appearance
★
★
★
★
★
📍
Exact Location
Capture GPS coordinates at the outlet
LATITUDE
—
LONGITUDE
—
ACCURACY
Not captured
📍
View on Google Maps
📡 Capture My Location
📷
Outlet Photos
Store front, shelf, cooler, POSM, signage
Photo Type
🏪 Store Front
📦 Shelf
🧊 Cooler
📢 POSM
📸 Other
📷 Take Photo
🖼 Upload from Gallery
2
Boroka Assessment
Reaction, willingness, market intel
🥤
Brand Response
Boroka Awareness
Never heard
Seen it
Tried it
Retailer Reaction
Very positive
Positive
Neutral
Skeptical
Negative
Willingness to Stock
*
Yes definitely
Open to it
Need more info
Unlikely
Refuses
Outlet Potential
High
Medium
Low
Not suitable
Retailer's Suggested Price ₹
Price Acceptance
— Select —
Under ₹100
₹100–₹150
₹150–₹200
Above ₹200
Best-Selling RTD / Gin Brand Here
Dominant Age Group (RTD buyers)
18–25
26–35
36–50
Mixed
Retailer's Exact Words on Boroka
Competitor Brands Visible
Conditions Retailer Wants Before Stocking
Better margin
Free sample
Credit terms
Cooler support
POSM support
No conditions
🏷️
Competitor POSM Intelligence
RTD brands with POSM deployed at this outlet
Brands with POSM Visible
Breezer
Smirnoff Ice
White Mischief
BuzzBallz
Magic Moments
RC Sports
Sting
Add Other Brand
+ Add
POSM Types Observed
Shelf talker
Wobbler
Poster
Cooler branding
Standee
Dangler
Glow sign
Table tent
Competitor POSM Photos
Tag photo to brand
— Select brand —
Breezer
Smirnoff Ice
White Mischief
BuzzBallz
Magic Moments Remix
RC Sports
Sting
📷 Take Photo
🖼 Upload
📝
Field Notes
3
Review & Submit
Check summary, then save
📋
Visit Summary
Store
Outlet
—
Auditor
—
Date
—
Region / Area
—
Type
—
GPS Location
Not captured
Photos (
0
)
Boroka Assessment
Awareness
—
Reaction
—
Willingness
—
Potential
—
Competitor POSM Brands
—
Comp POSM Photos
—
✅
Priority & Follow-Up
Priority Tag
High Priority
Medium
Low
No follow-up
Follow-Up Action
Visit Quality
★
★
★
★
★
✓
Visit Saved!
Visit recorded.
Export your data below.
📊 Export All Visits (CSV)
+ New Store Visit
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